It is important to nurture and build a strong understanding of the factors behind why child and early marriage may be accepted by parents. As primary decision-makers in adolescent girls’ lives, working with parents is essential. To tackle the complexities and challenges that come with working with them, it is key to take an innovative approach to addressing sensitive topics related to child marriage and sexuality. This infographic gives five pointers to help practitioners improve their work with parents and to take steps to make programmes more impactful.